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„All inclusive tourism – boutique tourism” or the struggle for leadershipin the profit on the global tourism market

Miglena Temelkova et al · Faculty of Tourism and Rural Development in Pozega · 2015

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Author / responsible party
Miglena Temelkova et al
Publisher
Faculty of Tourism and Rural Development in Pozega
Year
2015
ISSN
2412-5210
ISSN
2412-5210
Language
English

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The struggle forrevenue, profitand financial added value, imageand customer added valuein the globaltourism industrytodayis directly manifested in the intense competitionbetween the massall inclusive tourism and theuniqueandindividuallyorientedboutiquetourist product. The leadershipin profittodayis a result of theflexibility, creativity and innovation of thestrategy used, and in the opposition"all inclusivetourism -boutique tourist accommodation" the emphasis making adifferenceis not limited to prices,services, quality and number of tourists only. The essentialdifference consists inthe clash ofstrategies with different philosophyandtarget audiences-diversification,differentiation and costleadershipapplied by theall-inclusive-tourismstrategyas opposed to the strategy offocusing which istypical ofboutique hotelsanddestinations.Despite the different strategic approaches, the goal is one and the same -leadershipin terms of generated profits.

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APA 7

al, M. T. E. (2015). „All inclusive tourism – boutique tourism” or the struggle for leadershipin the profit on the global tourism market. https://doi.org/10.2507/IJVA.1.2.2.13

MLA

al, Miglena Temelkova et. "„All inclusive tourism – boutique tourism” or the struggle for leadershipin the profit on the global tourism market." 2015. https://doi.org/10.2507/IJVA.1.2.2.13.

Chicago

al, Miglena Temelkova et. 2015. "„All inclusive tourism – boutique tourism” or the struggle for leadershipin the profit on the global tourism market.". https://doi.org/10.2507/IJVA.1.2.2.13.

Harvard

al, M. T. E. 2015, „All inclusive tourism – boutique tourism” or the struggle for leadershipin the profit on the global tourism market, Faculty of Tourism and Rural Development in Pozega, available at: https://doi.org/10.2507/IJVA.1.2.2.13 [Accessed 8 Aug. 2026].

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Title
„All inclusive tourism – boutique tourism” or the struggle for leadershipin the profit on the global tourism market
Author / contributors
Miglena Temelkova et al
Publisher
Faculty of Tourism and Rural Development in Pozega
Publication year
2015
ISSN
2412-5210
ISSN
2412-5210
Language
English

Subjects

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all inclusive tourism; boutique tourism; leadership; global tourism market
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