A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979

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Author / responsible party

Gilbert A. Churchill

Publisher

Journal of Marketing Research

Year

1979

Language

English

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A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

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APA 7

Churchill, G. A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. https://doi.org/10.1177/002224377901600110

MLA

Churchill, Gilbert A. "A Paradigm for Developing Better Measures of Marketing Constructs." 1979. https://doi.org/10.1177/002224377901600110.

Chicago

Churchill, Gilbert A. 1979. "A Paradigm for Developing Better Measures of Marketing Constructs.". https://doi.org/10.1177/002224377901600110.

Harvard

Churchill, G. A. 1979, A Paradigm for Developing Better Measures of Marketing Constructs, Journal of Marketing Research, available at: https://doi.org/10.1177/002224377901600110 [Accessed 9 Aug. 2026].

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Resource details

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Title: A Paradigm for Developing Better Measures of Marketing Constructs

Author / contributors: Gilbert A. Churchill

Publisher: Journal of Marketing Research

Publication year: 1979

Language: English

Subjects

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Marketing; Measure (data warehouse); Element (criminal law); Work (physics); Marketing mix; Job satisfaction; Business; Computer science; Psychology; Social psychology; Engineering; Data mining