A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980

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Author / responsible party

Richard L. Oliver

Publisher

Journal of Marketing Research

Year

1980

Language

English

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A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.

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APA 7

Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. https://doi.org/10.1177/002224378001700405

MLA

Oliver, Richard L. "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions." 1980. https://doi.org/10.1177/002224378001700405.

Chicago

Oliver, Richard L. 1980. "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions.". https://doi.org/10.1177/002224378001700405.

Harvard

Oliver, R. L. 1980, A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions, Journal of Marketing Research, available at: https://doi.org/10.1177/002224378001700405 [Accessed 5 Aug. 2026].

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Title: A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Author / contributors: Richard L. Oliver

Publisher: Journal of Marketing Research

Publication year: 1980

Language: English

Subjects

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Expectancy theory; Cognition; Consumer satisfaction; Psychology; Order (exchange); Marketing; Life expectancy; Social psychology; Field (mathematics); Advertising; Business; Demography