The Retail Internationalization Dynamics In Central And Southeastern Europe

Blaženka Knežević et al · Faculty of Tourism and Rural Development in Pozega · 2015

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Author / responsible party

Blaženka Knežević et al

Publisher

Faculty of Tourism and Rural Development in Pozega

Year

2015

ISSN

2412-5210

ISSN

2412-5210

Language

English

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One of the dominant economic trends in transition countries of Central and Southeastern Europe (SEE) is the internationalization of retailing. The countries in this region represent a receptive market for large retailers from developed countries. The aim of this paper is to fill the existing gap in the contemporary literature regarding retail internationalization in particular geographical area. Therefore, firstly the paper explains the very concept and motives of retail internationalization. Subsequently, based on the analysis of secondary data on the world's largest retailers, it gives an insight into the current state of retail internationalization in Croatia, Bosnia and Herzegovina, Serbia and Slovenia, and discusses the dynamics of internationalization of retailing from 2004 until today. Finally, some indications of problems related to future retail development in Central and Southeastern Europe are explained.

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APA 7

al, B. K. E. (2015). The Retail Internationalization Dynamics In Central And Southeastern Europe. https://doi.org/10.2507/IJVA.1.1.4.4

MLA

al, Blaženka Knežević et. "The Retail Internationalization Dynamics In Central And Southeastern Europe." 2015. https://doi.org/10.2507/IJVA.1.1.4.4.

Chicago

al, Blaženka Knežević et. 2015. "The Retail Internationalization Dynamics In Central And Southeastern Europe.". https://doi.org/10.2507/IJVA.1.1.4.4.

Harvard

al, B. K. E. 2015, The Retail Internationalization Dynamics In Central And Southeastern Europe, Faculty of Tourism and Rural Development in Pozega, available at: https://doi.org/10.2507/IJVA.1.1.4.4 [Accessed 9 Aug. 2026].

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Title: The Retail Internationalization Dynamics In Central And Southeastern Europe

Author / contributors: Blaženka Knežević et al

Publisher: Faculty of Tourism and Rural Development in Pozega

Publication year: 2015

ISSN: 2412-5210

ISSN: 2412-5210

Language: English

Subjects

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retail industry; retailers; retail internationalization; croatia; bosnia and herzegovina; serbia; slovenia; central europe; see