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Research Design: Qualitative and Quantitative Approaches

R. Dale Wilson; John W. Creswell · Journal of Marketing Research · 1996

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Author / responsible party
R. Dale Wilson; John W. Creswell
Publisher
Journal of Marketing Research
Year
1996
Language
English

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A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing

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APA 7

Wilson, R. D. & Creswell, J. W. (1996). Research Design: Qualitative and Quantitative Approaches. https://doi.org/10.2307/3152153

MLA

Wilson, R. Dale, and John W. Creswell. "Research Design: Qualitative and Quantitative Approaches." 1996. https://doi.org/10.2307/3152153.

Chicago

Wilson, R. Dale and John W. Creswell. 1996. "Research Design: Qualitative and Quantitative Approaches.". https://doi.org/10.2307/3152153.

Harvard

Wilson, R. D. and Creswell, J. W. 1996, Research Design: Qualitative and Quantitative Approaches, Journal of Marketing Research, available at: https://doi.org/10.2307/3152153 [Accessed 7 Aug. 2026].

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Resource details

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Title
Research Design: Qualitative and Quantitative Approaches
Author / contributors
R. Dale Wilson; John W. Creswell
Publisher
Journal of Marketing Research
Publication year
1996
Language
English

Subjects

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Management science; Qualitative research; Computer science; Quantitative analysis (chemistry); Research design; Statement (logic); Data science; Psychology; Epistemology; Sociology; Social science; Engineering
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