Qualitative Research: Introducing focus groups

Jenny Kitzinger · BMJ · 1995

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Jenny Kitzinger

Publisher

BMJ

Year

1995

Language

English

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This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.

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APA 7

Kitzinger, J. (1995). Qualitative Research: Introducing focus groups. https://doi.org/10.1136/bmj.311.7000.299

MLA

Kitzinger, Jenny. "Qualitative Research: Introducing focus groups." 1995. https://doi.org/10.1136/bmj.311.7000.299.

Chicago

Kitzinger, Jenny. 1995. "Qualitative Research: Introducing focus groups.". https://doi.org/10.1136/bmj.311.7000.299.

Harvard

Kitzinger, J. 1995, Qualitative Research: Introducing focus groups, BMJ, available at: https://doi.org/10.1136/bmj.311.7000.299 [Accessed 8 Aug. 2026].

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Resource details

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Title: Qualitative Research: Introducing focus groups

Author / contributors: Jenny Kitzinger

Publisher: BMJ

Publication year: 1995

Language: English

Subjects

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Focus group; Nothing; Focus (optics); Qualitative research; Advice (programming); Composition (language); Field (mathematics); Psychology; Group (periodic table); Public relations; Computer science; Sociology