The Chávez Era Perspective for an Innovative Cultural Policy

Abstract This paper examines Venezuela’s audio-visual sector and its cultural and media policies during the Chávez Era (1999-2013). Accordingly, this analysis essentially emphasises how Chávez’s perception of the absence of representation concerning Venezuelan popular culture served as the basis for proposing a remodelling of cultural and media policies. Bearing in mind this scenario, we point out that this initiative took place in order to rescue, promote and appreciate national distinctiveness and to stimulate the population’s inclusion and social development. In this sense, we indicate that the reconstitution of Venezuela’s social fabric took place through a new, important and original agenda of cultural and/or audio-visual goods. Also, we suggest that, to a certain extent, the same process took place in Latin America.