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A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969

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Author / responsible party
Frank M. Bass
Publisher
Management Science
Year
1969
Language
English

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A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initial purchase is related to the number of previous buyers. A behavioral rationale for the model is offered in terms of innovative and imitative behavior. The model yields good predictions of the sales peak and the timing of the peak when applied to historical data. A long-range forecast is developed for the sales of color television sets.

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APA 7

Bass, F. M. (1969). A New Product Growth for Model Consumer Durables. https://doi.org/10.1287/mnsc.15.5.215

MLA

Bass, Frank M. "A New Product Growth for Model Consumer Durables." 1969. https://doi.org/10.1287/mnsc.15.5.215.

Chicago

Bass, Frank M. 1969. "A New Product Growth for Model Consumer Durables.". https://doi.org/10.1287/mnsc.15.5.215.

Harvard

Bass, F. M. 1969, A New Product Growth for Model Consumer Durables, Management Science, available at: https://doi.org/10.1287/mnsc.15.5.215 [Accessed 10 Aug. 2026].

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Resource details

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Title
A New Product Growth for Model Consumer Durables
Author / contributors
Frank M. Bass
Publisher
Management Science
Publication year
1969
Language
English

Subjects

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Product (mathematics); Econometrics; Economics; Consumer behaviour; Growth model; Range (aeronautics); Marketing; Computer science; Microeconomics; Business; Mathematics; Engineering
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