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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing; James C. Anderson · Journal of Marketing Research · 1988

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Author / responsible party
David W. Gerbing; James C. Anderson
Publisher
Journal of Marketing Research
Year
1988
Language
English

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The authors outline an updated paradigm for scale development that incorporates confirmatory factor analysis for the assessment of unidimensionality. Under this paradigm, item-total correlations and exploratory factor analysis are used to provide preliminary scales. The unidimensionality of each scale then is assessed simultaneously with confirmatory factor analysis. After unidimensional measurement has been acceptably achieved, the reliability of each scale is assessed. Additional evidence for construct validity beyond the establishment of unidimensionality then can be provided by embedding the unidimensional sets of indicators within a nomological network defined by the complete structural model.

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APA 7

Gerbing, D. W. & Anderson, J. C. (1988). An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment. https://doi.org/10.1177/002224378802500207

MLA

Gerbing, David W, and James C. Anderson. "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment." 1988. https://doi.org/10.1177/002224378802500207.

Chicago

Gerbing, David W. and James C. Anderson. 1988. "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment.". https://doi.org/10.1177/002224378802500207.

Harvard

Gerbing, D. W. and Anderson, J. C. 1988, An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment, Journal of Marketing Research, available at: https://doi.org/10.1177/002224378802500207 [Accessed 9 Aug. 2026].

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Resource details

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Title
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
Author / contributors
David W. Gerbing; James C. Anderson
Publisher
Journal of Marketing Research
Publication year
1988
Language
English

Subjects

Explore related resources through these subjects.

Confirmatory factor analysis; Nomological network; Scale (ratio); Psychology; Exploratory factor analysis; Reliability (semiconductor); Construct validity; Structural equation modeling; Construct (python library); Psychometrics; Statistics; Computer science
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