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Adopting knowledge discovery in databases for customer relationship management in egyptian public banks

Kok, Joost et al · SEDICI UNLP · 2006

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Author / responsible party
Kok, Joost et al
Publisher
SEDICI UNLP
Year
2006
Language
English

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We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector. Applications in Artificial Intelligence - Knowledge Discovery Red de Universidades con Carreras en Informática (RedUNCI)

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APA 7

Kok, J. E. A. (2006). Adopting knowledge discovery in databases for customer relationship management in egyptian public banks. SEDICI UNLP. http://sedici.unlp.edu.ar/handle/10915/24213

MLA

Kok, Joost et al. Adopting knowledge discovery in databases for customer relationship management in egyptian public banks. SEDICI UNLP, 2006. http://sedici.unlp.edu.ar/handle/10915/24213.

Chicago

Kok, Joost et al. 2006. Adopting knowledge discovery in databases for customer relationship management in egyptian public banks. SEDICI UNLP. http://sedici.unlp.edu.ar/handle/10915/24213.

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Kok, J. E. A. 2006, Adopting knowledge discovery in databases for customer relationship management in egyptian public banks, SEDICI UNLP, available at: http://sedici.unlp.edu.ar/handle/10915/24213 [Accessed 8 Aug. 2026].

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Title
Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
Author / contributors
Kok, Joost et al
Publisher
SEDICI UNLP
Publication year
2006
Language
English

Subjects

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Ciencias Informáticas; Frameworks; Conocimiento; banco; Knowledge Discovery in Databases (KDD); Customer Relationship Management (CRM); banking sector
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