A strategic approach to multimodal discourse analysis

Menendez, Salvio Martin · Polish Rhetoric Society · 2015

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Author / responsible party

Menendez, Salvio Martin

Publisher

Polish Rhetoric Society

Year

2015

ISSN

2392-3113

ISSN

2392-3113

Language

English

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In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defi ned as a plan for achieving a particular purpose. Fil: Menendez, Salvio Martin. Universidad de Buenos Aires; Argentina. Universidad Nacional de Mar del Plata; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina

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APA 7

Menendez, S. M. (2015). A strategic approach to multimodal discourse analysis. http://hdl.handle.net/11336/112575

MLA

Menendez, Salvio Martin. "A strategic approach to multimodal discourse analysis." 2015. http://hdl.handle.net/11336/112575.

Chicago

Menendez, Salvio Martin. 2015. "A strategic approach to multimodal discourse analysis.". http://hdl.handle.net/11336/112575.

Harvard

Menendez, S. M. 2015, A strategic approach to multimodal discourse analysis, Polish Rhetoric Society, available at: http://hdl.handle.net/11336/112575 [Accessed 10 Aug. 2026].

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Title: A strategic approach to multimodal discourse analysis

Author / contributors: Menendez, Salvio Martin

Publisher: Polish Rhetoric Society

Publication year: 2015

ISSN: 2392-3113

ISSN: 2392-3113

Language: English

Subjects

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Rhetoric; Multimodal; Strategy; Resource; https://purl.org/becyt/ford/6.2; https://purl.org/becyt/ford/6