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Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences

Marketline

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APA 7

Marketline (s. f.). Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences. Marketline. https://search.ebscohost.com/direct.asp?db=bth&jid=5DC2&scope=site

MLA

Marketline. Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences. Marketline. https://search.ebscohost.com/direct.asp?db=bth&jid=5DC2&scope=site.

Chicago

Marketline. s. f. Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences. Marketline. https://search.ebscohost.com/direct.asp?db=bth&jid=5DC2&scope=site.

Harvard

Marketline s. f, Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences, Marketline, available at: https://search.ebscohost.com/direct.asp?db=bth&jid=5DC2&scope=site [Accessed 7 Aug. 2026].

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Title
Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences
Author / contributors
Marketline
Publisher
Marketline
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