News Help Institutional access
Back to results
Bibliographic record · Consultation and access
Report

From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector

Marketline

Institutional access available
Quick overview. Review the resource’s basic details, then access the content using the main button. This page shows only the information needed to identify, cite, and open the work.
Publisher
Marketline

Resource access

Open the content from the main option or choose another available source.

EBSCO Business Source Premier
Entrar por EBSCO
Main access

Institutional access available

El acceso puede requerir institución, suscripción, proxy, VPN o autenticación.
Open access

How to cite

Elegí el formato que necesitás y copiá la referencia al portapapeles.

APA 7

Marketline (s. f.). From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector. Marketline. https://search.ebscohost.com/direct.asp?db=buh&jid=H8L0&scope=site

MLA

Marketline. From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector. Marketline. https://search.ebscohost.com/direct.asp?db=buh&jid=H8L0&scope=site.

Chicago

Marketline. s. f. From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector. Marketline. https://search.ebscohost.com/direct.asp?db=buh&jid=H8L0&scope=site.

Harvard

Marketline s. f, From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector, Marketline, available at: https://search.ebscohost.com/direct.asp?db=buh&jid=H8L0&scope=site [Accessed 7 Aug. 2026].

Share and print

Save the record, copy its permanent link, or print it as a PDF.

Export reference

You can export the record in common formats for use in a reference manager.

RIS BibTeX

Resource details

Bibliographic information to help confirm that this is the correct material.

Title
From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
Author / contributors
Marketline
Publisher
Marketline
Copied