Renaming as a factor of successful marketing communication
Artículo
Material complementario disponible
Artículo
DOAJ
INTRODUCTION. In 2022, due to the political situation in the world, many foreign brands were forced to leave the Russian market. After some time, some of them returned, undergoing renaming – changing their trade name. ...
LCC TENDOlBoaWxvbG9neS4gTGluZ3Vpc3RpY3M~Idioma eng
Material complementario disponibleEl enlace apunta a material asociado, anexos, tablas, datos o página complementaria. No se marca como libro/texto completo.
Material complementario