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This study investigates the challenges and responses involved in shaping China’s national image through intercultural communication within the landscape of new media. It focuses on problems like cultural misunderstandi...

INTRODUCTION. As part of the “Belt and Road” Initiative, which promotes cultural and industrial exchange between China, Russia and the CIS countries, automobile brands from Guangxi use regional cultural characteristi...

When investigating intercultural communication in healthcare settings, interprofessional communication has received very little scholarly attention compared to doctor–patient interactions. Interactions among doctors, h...

The article is devoted to substantiating the role of studying the history and culture of Ukraine as a key factor in forming intercultural communicative competence among international students in higher education. The stu...

This study examines how Chinese social media platform RedNote and the Ne Zha film franchise mediate cross-cultural communication, specifically how algorithmic curation, cultural narratives, and diasporic perspectives sha...

The object of the study is gastrodiplomacy as a component of the state’s strategic communications within the global environment. The aim of the research is to provide a comprehensive analysis of gastrodiplomacy as a to...

Current trends in tertiary education reflect the importance of Intercultural Communicative Competence (ICC) for the globalized job market. In this research, using a mixed-methods approach, we investigated the influence I...

This research examines the different strategies employed in translating the titles of romantic movies released between 2020 and 2024 that fall within the IMDb rating range of 5.0 to 10.0. 46 movie titles were purposively...

INTRODUCTION. Addressing the work of Alisher Navoi as a key phenomenon of 15th-century Eastern poetry, as well as focusing on the national personosphere as a bearer of cultural-historical, social, and author-specific inf...

Self-translation remains a significantly underexplored practice within political communication, even though it constitutes an important mechanism for shaping how messages travel across linguistic, cultural, and instituti...

A cross-sectional quasi- mixed-method approach was used to determine the relationships between safety culture perceptions and safety reporting behavior among flight students with and without certified flight instructor (...

INTRODUCTION. A research was conducted on the effectiveness of using Korean cosmetic product advertisements in the process of translation training. The emphasis is on the pragmatic aspects of translation, which is an imp...

The relevance of this study lies in the impact of the information society on the development and changes in Oriental languages worldwide. The preservation of their cultural diversity and unique features depends largely o...

This issue of the journal presents a rigorous collection of fourteen scholarly articles, systematically covering the key domains within translation studies, language pedagogy, intercultural communication, and applied lin...

The study aims to identify effective and innovative methods of developing communicative competence in students studying Ukrainian and English for professional purposes. The research methodology included experimental trai...

This study investigates the integration of intercultural competence in the teaching of French as a Foreign Language (FLE) in Teacher Training Colleges (TTCs) of the Eastern Province of Rwanda. Although research in langua...

The article identifies the problem of formation of socio-cultural and lingual competence of primary school students at foreign language lessons (namely English). The author analyzed the concept of “socio-cultural” an...

The article is devoted to the study of the challenges involved in preserving stylistic expressiveness and emotional intensity in the translation of romantic fantasy literature. This genre is characterised by emotionally ...

Several provinces in Indonesia have regional dormitories in Yogyakarta. This allows each student from various regions to have awareness of their respective ethnic identities, even though this has the potential to create ...

INTRODUCTION. The problem of linguistic and cultural symbolization of the natural phenomenon of winter in the German linguistic consciousness is considered. The purpose of the study was to prove the symbolic nature of th...

ABSTRACT This articles discusses some of the results of a qualitative ethnographic research on foreign language teacher's conceptions of culture in an extension course for continuing education in the virtual collaborativ...

This study aims to highlight the translation complexities of “the Witcher” into American and British English as far as adapting cultural aspects, idiomatic expressions, and humour. The researcher intends to analyze t...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

In an era defined by globalization and digital connectivity, the intersections of language, culture, and technology have become central to understanding contemporary communication, education, and identity. Crossing The N...