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IntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communicati...

IntroductionThis article investigates the linguistic and computational challenges of detecting antisemitism in digital communication, integrating discourse-analytical and artificial intelligence (AI) perspectives. It con...

The nineteenth paper in the series continues to discuss the correlation between linguistic (LG) and pedagogical (PG) grammars in the development of communicative grammar skills. This time, the author addresses the issue ...

Background: Arabic, as a global language, is learned by students across Indonesia who bring diverse linguistic and cultural backgrounds. These differences influence pronunciation, identity expression, and interaction dyn...

Abstract In this essay I defend the view that dogwhistling is a a speech act performed with a narrative-evoking perlocutionary effect in the so-called target audience. What is evoked is a certain kind of narrative, previ...

Human communication is vital for the development and survival of society, yet it remains a complex and multifaceted process. This study aims to explore the concepts of "speech intention" and "speech response," examine th...

Background: The linguistic politeness of Generation Z in educational settings has emerged as a significant phenomenon worthy of scholarly examination, particularly in light of the pervasive influence of digital media and...

The relevance of this study lies in the impact of the information society on the development and changes in Oriental languages worldwide. The preservation of their cultural diversity and unique features depends largely o...

INTRODUCTION. A research was conducted on the effectiveness of using Korean cosmetic product advertisements in the process of translation training. The emphasis is on the pragmatic aspects of translation, which is an imp...

While traditionally not considered part of the scientific method, science communication is increasingly playing a pivotal role in shaping scientific practice. Researchers are now frequently compelled to publicise their f...

The growing popularity of social media has transformed corporate Facebook pages into key platforms for public customer–brand communication, organically blending promotional content with open service discourse. This stu...

This paper addresses issues related to autonomy in the context of online distance learning in order to examine possible connections between autonomy and distance learning, examine different concepts of autonomy, and map ...

This paper examines cultural perceptions of Standard English versus non-standard varieties, such as Nigerian Pidgin, and their implications for society. It discusses how linguistic discrimination affects the psychologica...

INTRODUCTION. The problem of linguistic and cultural symbolization of the natural phenomenon of winter in the German linguistic consciousness is considered. The purpose of the study was to prove the symbolic nature of th...

This study aims to highlight the translation complexities of “the Witcher” into American and British English as far as adapting cultural aspects, idiomatic expressions, and humour. The researcher intends to analyze t...

Self-translation remains a significantly underexplored practice within political communication, even though it constitutes an important mechanism for shaping how messages travel across linguistic, cultural, and instituti...

This research paper examines ChatGPT's methodologies for addressing the untranslatability challenges posed by verbified proper nouns in English-Arabic translation. The process of denominalization, whereby proper nouns ar...

This research work is entitled “Conscience and linguistic practices on social networks. From quest for identity to the challenge of reappropriation in the African context. A survey on a Cameroonian digital platform”....

The study aims to identify effective and innovative methods of developing communicative competence in students studying Ukrainian and English for professional purposes. The research methodology included experimental trai...

In an era defined by globalization and digital connectivity, the intersections of language, culture, and technology have become central to understanding contemporary communication, education, and identity. Crossing The N...

Background: In South Africa, the Audiology curriculum remains rooted in Eurocentric epistemologies that do not reflect the lived realities, languages and cultural knowledge systems of Black African First-Language Speaki...

Fil: Pérez, Sara Isabel. Universidad Nacional de Quilmes. Departamento de Ciencias Sociales; Argentina. Las tecnologías digitales hicieron su aparición en la escena lingüística de maneras diversas, tempranamente. En...