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The aim of this article is to discuss the relation between the contemporary use and advertising of pharmaceutical drugs based on the so-called culture of consumption. We discuss advertising as a means of strengthening th...

INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...

Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...

Online advertising platforms commonly employ Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) models to determine advertiser fees based on user engagement and exposure metrics. While these pricing arrangement...

The pharmaceutical industry uses advertising to promote its products. Controlled drugs can only be advertised to professionals who are licensed to prescribe or dispense them. This paper makes an extensive review of scien...

AbstractThis study examines how medical students and clinicians report experiencing patient medication requests associated with prescription drug direct-to-consumer advertising on social media; survey data from 98 respon...

Social media advertisements can influence consumers' purchasing preferences by impacting their awareness, attitude, trust, and intention towards the advertised products, services, or brands. This study aims to achieve tw...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

INTRODUCTION. A research was conducted on the effectiveness of using Korean cosmetic product advertisements in the process of translation training. The emphasis is on the pragmatic aspects of translation, which is an imp...

Chilling effects are inhibitions of legitimate behaviors and are an important ethical side effect of surveillance. With the centrality of media users’ data for digital communication it is important to gain insights int...

In this paper I argue that football plays a questionable role in promoting two potentially problematic activities, namely drinking alcohol and gambling. Gambling and alcohol companies sponsor clubs and competitions and a...

A arquitetura contemporânea vive hoje uma arriscada fusão com a publicidade e a indústria do entretenimento. Tal convergência exige uma expansão da forma arquitetônica até o limite de sua materialidade. Em busca d...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

Abstract Background The global rise in adolescent obesity is driving an aggressive phenotype of type 2 diabetes (T2D), which is marked by rapid progression and premature mortality. Therefore, evidence-based, internationa...

El presente artículo comunica, desde una perspectiva histórica, los pasos de una pesquisa alrededor del proceso de feminización de la transmisión escrita del saber culinario doméstico y la popularización de la prod...

The adaptation of French to sociocultural and linguistic contexts is no secret. This tendency to want to vernacularize French is found everywhere in French-speaking countries in Africa, as is the case in Cameroon, which ...

Native speakerism is a language ideology that has permeated the language industry. This belief influences educational policies and hiring practices at the expense of cultural diversity and multilingualism; hiring native ...

Social media platforms offer marketing, information dissemination, direct customer contact and optimised availability of product and service information, which influences consumer behaviour, especially among Generation Y...

INTRODUCTION. As part of the “Belt and Road” Initiative, which promotes cultural and industrial exchange between China, Russia and the CIS countries, automobile brands from Guangxi use regional cultural characteristi...

The purpose of writing the article is to find a way out of the situation that has developed in the world economy over the past decades due to the increase in the number of crisis phenomena in the world's economies and th...

This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positi...

Este início do século coloca-nos diante de graves questões que nos impõem a necessidade de repensar as bases do tipo de sociedade que queremos. O espaço da liberdade reduz-se progressivamente a um ato de consumo e a...

Introduction: It can be argued that beauty is not only an aesthetic value, but it is also a social capital which is supported by the global beauty industry. Advertising kindly offers all kinds of ways to acquire and main...