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The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitabi...

BackgroundTuberculosis (TB) remains one of the world’s deadliest infectious diseases and continues to be hindered by poor public awareness, stigma, and misinformation, all of which can contribute to delayed diagnosis, ...

The aim of the present study was to analyze the associations between perceived usefulness of gamification, technology proficiency, teachers’ self-efficacy and gamification usage and to investigate the possible predicti...

The purpose of this study is to determine how the gamification-based OIDECCA learning model has an impact on students' motivation to excel in Natural Sciences (IPA) subjects in grade VII at SMP Negeri 6 Siak Hulu, Kampar...

"The power of seduction generated by video games in the new generations makes its use in education promising, which helps to achieve a highly motivated group of students and obtain a more efficient learning. This is how ...

ABSTRACT Gamification has gained momentum in STEM education as a way to boost student engagement, motivation, and conceptual learning. A wide variety of games, from short in-class activities to long-format student-built ...

This study examines the effectiveness of a Gamified Project-Based Learning (PjBL) strategy in enhancing students’ collaboration and creativity skills at SMP Al-Islam Krian Sidoarjo. Although PjBL has been widely implem...

University orientation plays a crucial role in fostering student engagement, social integration, and retention. This practice report describes the development and refinement of a game-based orientation activity: a digita...

Background: Previous studies have found educational games effective in improving students’ learning quality and enhancing their ability to apply material in clinical environments. Therefore, this study designed the Nav...

Researchers are increasingly seeking innovative strategies for effective knowledge transmission through instructional materials, and one recommended approach is the gamification of lessons and activities that provide stu...

The study aimed to analyse the effectiveness of traditional, innovative, and digital approaches to individualising the educational process and student adaptation within the educational systems of Bulgaria, Kyrgyzstan, an...

Ilmu Pengetahuan Alam (IPA) adalah salah satu mata pelajaran yang dipelajari di Sekolah Dasar (SD). Berdasarkan hasil penelitian, masih banyak siswa SD yang kurang memperhatikan saat pembelajaran mata pelajaran IPA. Hal ...

Introduction Internal Medicine (IM) residents have typically scored low on the rheumatology component of the In-Training Exam (ITE). While structured rheumatology electives can improve outcomes, these experiences are not...

Background: Vocabulary mastery is a key challenge for junior high school students, as they often face difficulties in remembering and applying new words effectively. Purpose: This study aims to explore students’ perc...

BackgroundPostpartum women with overweight/obesity and a history of adverse pregnancy outcomes are at elevated risk for cardiometabolic disease. Postpartum weight loss and lifestyle changes can decrease these risks, yet ...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...

This study proposes and tests a dynamic online learning model designed to enhance student engagement, performance, and satisfaction. Grounded in active methodologies, gamification, and flipped learning, the model address...

In the prevailing era, Gaming addiction is becoming more often in society. Children from a very early age begin to get involved in cyber culture and e-sports. The problem of gambling addiction in teenagers and young peop...